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1% of the Global Catch but 6% of the Global Certified MSC Catch

Ocean Cluster Analysis June 2016 by Jack Whitacre and Haukur Gestsson

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Iceland: A Global Leader in Sustainable Fishing

While Iceland contributes around 1% of fish to the global stock, in 2014 it contributed 6% of Marine Stewardship Council (MSC) certified fish (ISF, 2016). Iceland has thus been a prime contributor to the United Nations 2020 Sustainable Development Goal to reduce destructive fishing practices and to produce maximum sustainable yield. Domestically, 50% of Iceland’s 2014 catch (1.1 million tons) was sustainably certified (ISF, 2016).


While there are nearly 30 eco-labels for fish products, MSC is the most dominant and rapidly expanding label (Bush, 2013). The MSC certification emphasizes stock status, eco effects of fishing, and management systems. In 1996, excessive fishing drove species like Canada’s Atlantic Cod to commercial extinction. In response, the MSC launched a market driven approach to change behavior in buyers. Because of MSC insistence on objective and transparent scientific assessment, it was the first organization in the world to fulfill the Food and Agriculture Organization of the United Nations’ eco-label guidelines for seafood products.

Possible Certifications

In 2014, Iceland contributed 550,000 tons (or 6%) to the global sustainably certified catch (ISF, 2016). The Iceland Sustainable Fisheries (ISF), which works to secure MSC certification for Iceland, hypothesizes that with the additional certification other species like Capelin, Mackerel, and Blue Whiting Iceland could contribute an even larger percentage to the sustainably certified catch.


The Atlantic Mackerel

The Atlantic Mackerel first appeared in Iceland in the 21st century. It can live up to 20 years in the wild.


If Iceland’s Capelin was sustainably certified, Iceland’s contribution to the global sustainably certified catch could grow to 8% (ISF, 2016). In 2014, Iceland caught roughly 112,000 tons of Capelin –however, the Capelin catch varies widely each season, in 2013, for example, Iceland landed 453,000 tons of Capelin (ISF 2016).

Two other species in Iceland that could receive sustainably certification are Mackerel and Blue Whiting. In 2014, Iceland caught 150,000 tons of Mackerel and 170,000 tons of Blue Whiting (ISF, 2016). Again, the tonnage varies by season. As evidence, Iceland has landed up to 320,000 tons of Blue Whiting in a single season (ISF, 2016). If Iceland receives certification for its Capelin, Mackerel, and Blue Whiting, then it may be able to make an even larger contribution to the global certified catch, upwards of 8%.

The Capelin is more slender than the Smelt. From above its color is a transparent olive or bottle green. A delicious little fish on the table, wrote 18th century naturalists. (GMA)

The Capelin is more slender than the Smelt. From above its color is a transparent olive or bottle green. A delicious little fish on the table, wrote 18th century naturalists.


Environmental Effects of MSC Certification

The volume of global wild seafood catch that is sustainably certified has almost doubled from 2010 to 2015 (MSC, 2016). A 2012 study found that the biomass of certified stocks “increased by 46% over the past 10 years, whereas uncertified fisheries increased by just 9%” (Gutierrez, 2012). Consequently, Iceland’s emphasis on certification may have increased biomass and reduce excessive and harmful fishing pressures.

Economic Effects of MSC Certification

Researchers in 2011 found a price premium for eco-labeled products, reaching 14.2% in some markets (Roheim, 2011). There is a growing consensus on the importance of certification. Large companies like Ikea and Edeka will only buy sustainably certified fish. As early as 2007, the entire country of Netherlands announced a goal for 100% of its seafood products to be MSC certified (MSC, 2007). As shown internationally, the MSC certification builds trust and carries significant economic weight.

Future Fisheries

While MSC certification may be an administrative and financial burden for small scale and developing world, it has brought significant environmental and economic benefits worldwide (Bush, 2013). According to the United Nations, over three billion people depend on marine and coastal biodiversity for their livelihood worldwide (UN, 2015). In the last decade the global per-capita supply of fish as human food has reached an all time high (FAO, 2010). Moving forward Iceland hopes to become an even larger contributor to the sustainably certified global catch. Through the coordinated efforts of Icelandic fisheries and the MSC, the global seafood economy can hopefully maintain sustainable and profitable fisheries for generations to come.

For more information, contact Jack Whitacre or Haukur Gestsson.

Click here for a PDF version of this analysis.

Five-year anniversary of the Iceland Ocean Cluster

I am beyond excited to announce that today we celebrate the five-year anniversary of the Iceland Ocean Cluster (IOC). On May 30th 2011, the founding of IOC was formally announced.

Five years later, the thriving cluster continues to grow, representing client partners of all sizes in ocean related industries in Iceland. We are recognized as being an important accelerator in Iceland’s largest industry in terms of value added. Our Ocean Cluster House started with 10 companies in 2012 with a staff of 30. Today the Ocean Cluster House has 64 companies with a staff of close to 170 people.

Words cannot begin to describe the immense pride we have for the different teams of partner businesses and entrepreneurs who have launched over 30 projects and start-up companies which many are already thriving businesses. The initiated companies range from start-ups in biotechnology and full utilization of seafood products to companies offering new technology solutions for seafood processing.

Our mission: To use the clustering approach to challenge entrepreneurs and companies to link up and create value.

We are looking forward to continuing to be a world leading cluster and accelerator in seafood. We encourage you to follow the future of our journey on Twitter, Instagram, Facebook and LinkedIn

– Thor Sigfusson, Founder and CEO

Best Office Space

Vinningshafar1We are pleased to announce that the Ocean Cluster House received the award „Best Office Space“ in Iceland from The Nordic Startup Awards. The Nordic Startup Awards is a series of events in the Nordic countries, to recognize and celebrate the startup ecosystems based in the Nordic region.

We at the Ocean Cluster House are very happy with the award and thank our inhabitants and patrons for the cooperation for the past years.
Look out for the Grand Finale of the Nordic Startup Awards on May 31st in Harpa, Reykjavík, where the Nordic Countries compete with each other.

The Iceland Ocean Cluster awards Commander Blake McBride for enhancing collaboration

CBM 2016The Iceland Ocean Cluster awarded Commander Blake McBride at the Office of US Naval Research for enhancing a collaboration between Iceland and the United States in marine related research. The Office of US Naval Research has collaborated with the Icelandic marine biotech firm Kerecis in developing Omega-3 fish-skin-based treatment which can help to heal chronic and hard-to-heal wounds.



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