Efforts have been made to assess the scope of the sales and marketing activities of Icelandic companies as regards foreign seafood products. In addition to the large sales companies, there are numerous small companies involved in seafood sales and marketing. There appears to have been a considerable increase in third-country transactions with fish and seafood products handled by Icelandic companies. Third-country transactions means when an Icelandic company sells marine products between two foreign countries. Both large and small sales companies have been contacted in an attempt to estimate income from such activities in Iceland. Income from handling, sales fees and commissions are estimated to amount to approximately ISK 500m and it is assumed that the sector creates up to 100 jobs in Iceland.
Marketing and distribution
